This course project allows you to demonstrate your mastery of communication techniques as well as critical, ethical, and analytic thinking as you examine the social media presence of a company of your choosing. Your research-based 8–10-page analysis and accompanying slide presentation developed over the full six weeks of this course will include all the elements of a professional analysis that support a preliminary report suitable for presentation to company leadership.

Expectations

You will build your project step-by-step through the completion of sequenced unit assignments that provide detailed instructions for their completion. To successfully complete this project, you will be expected to:
1.Inventory a company’s current use of social media.
2.Perform a SWOT analysis.
3.Consider ethical questions related to social media practices at the company.
4.Support your analysis with persuasive evidence, properly cited with APA in-text citations.
5.Summarize your main points with suggested next steps the organization should consider.
6.Write professionally and in a manner consistent with expectations for members of the business professions.
7.Create a well-organized, professional slide presentation.

Project Objectives
To successfully complete this project, you will be expected to: 1.Assess a company’s current use of social media.
2.Conduct appropriate research to create and support assertions.
3.Analyze the implications of social media for the future of a business, identifying strengths, weaknesses, opportunities, and threats.
4.Effectively communicate business concepts and ideas.
5.Create a well-organized, professional presentation.
6.Assess business situations using an ethical framework.

Project Requirements

To achieve a successful project experience and outcome, you are expected to meet the following requirements.
Analysis Paper

Your analysis paper must contain the following sections:
•Executive Summary or Abstract.
•Introduction.
•Social Media Audit and Comparison.
•SWOT Analysis.
•Ethical Assessment.
•Conclusion (including next steps or highlighted takeaways).

Other Requirements
•APA formatting: In-text citations and references are formatted according to current APA style and formatting.
•Number of resources: Include a minimum of five resources.
•Length of paper: Write 8–10 typed, double-spaced pages (not including cover page, table of contents, abstract, or references).
•Font and font size: Use Times Roman, 12-point font.