Advocacy Assignment Description: After completing the advocacy speech, students should be able to: develop a compelling case that vividly explains current problems and provides appropriate
solutions.
maintain a strong sense of structure without relying on signpost words. make language choices that motivate the audience to take specific actions. deliver the speech in a compelling manner that engages the audience despite environmental
distractions.
Assignment Description: The advocacy speech asks you to your audience to take actions that contribute to solving the problem you have identified. The persuasive speech asked you to reach out and attempt to persuade the members of your audience that disagreed with you. Now, you must work on getting those members of your audience that agree with you to take some type of action. In this speech, you will foster shared beliefs, identify a pressing problem, provide appropriate solutions, and motivate the audience to act. Shared Identity and Adversaries: The advocacy speech focuses much more on the stylistic use of
language than the other speeches this quarter. Through strategic use of language, you can reinforce the shared values and beliefs of your audience. In reinforcing the shared values of the audience, you can define yourself against an ?adversary.? This ?adversary? could be any individual, organization, or institution that opposes your cause. Course of action: You need to motivate the audience to take specific actions. By ?actions? here,
I mean a realistic set of activities or behaviors that the audience can perform in order to advance your cause. You should specifically outline the course of action that the audience should take. What does the audience need to do in order to support the cause? Boycott certain products or companies? Support a specific advocacy group? Participate in another rally? You should avoid being vague and calling for actions like, ?carry on the good fight!? Example: Let?s say that your speech supported same sex marriage initiatives. You could
reinforce the shared identity of the friendly members of the audience by drawing on values like, fairness, equality, and tolerance. Having established the problem as one of unfair treatment, you would explain what the audience could do in order to help in the fight for same sex marriages. They should attend an upcoming rally, they should support candidate that outline a clear preference for same-sex marriage (and list them), etc.
COM 220: Public Speaking 61
In addition to motivating your audience to action, the advocacy speech must satisfy the following requirements: : The speech should run 5-7 mins . Your assignment grade will be lowered by 5
points for every 45 seconds you speak under or over the target time range.
: There are no formal source citation requirements for this speech. This does not mean that your claims do not need support; simply that an advocacy speech requires less overt citation. You should support your claims with a variety of sources (examples, statistics, etc.)
: You must craft some phrases that inspire action and convey the passion that you
feel for this topic (and the passion your audience should feel).
: You must explain a specific action(s) that the audience should take in order to
support the cause and weaken the adversary.
: Your goal in this speech is to motivate the sympathetic
members of your audience to take action to help solve the problem you have identified. I?m not asking you to pretend that your audience is wildly friendly or composed of anyone else besides the people you see standing thereYou have in your audiencepeople who agree with you and people who don?t. You are trying to get those who do agree to do something. Everything flows from this goal. You know your peers. Why are they not acting now? What can you say to get them to take actions (however small)?
: When students assume that this is simply a pretend speech in front of a
pretend audience, they start making all sorts of crazy claims. You are trying to motivate people to action, but this doesn?t mean that you should leave this plane of reality. Words have consequences and you must maintain defensible consequences. Remember back to the reading on honest persuasion; you are engaging in win-rhetoric for this speech, but the defensible kind. You can talk about the problems with the values or motivation of the adversary, but you shouldn?t simply engage in unprincipled attack speech. Here?s a hint: if you find yourself making multiple references to how the adversaries are fascists, you?ve probably gone too far.
: This speech is a unique opportunity to stand in a
public area and demand attention.

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