iPod-iTunes busines

Questions

1. The iPod-iTunes business has been a spectacular success. Has Jobs found a new formula to create a sustainable competitive advantage for Apple?
• It asks if Steve Jobs found some formula (resources/capabilities/business models?) that can be a source of sustainable competitive advantage.
• Think about what disruptive technology/process Apple introduced to the industry, then apply VRIO framework.

2. How would you assess Apple’s initial strategy for the iPhone (This is not covered in the case, you will need to research Apple’s iPhone Strategy independently)? Why did Apple change so quickly to a different strategy?