“Internet marketing”

August 3rd, 2017

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“Internet marketing”

Situation Analysis and W ebsite audit we already choosed topic,which is

Supermarkets:Coles, Woolworths,Aldi, Lidl, TESCO, Netto”. In the files you can see the red areas with “J”,And that isthe work you need
to finish. About the presentation,j1ust need to be 1 page long or no longer than 5mins.

And the information is underneat

This is

a group assignment (but can be done individually)

The situation analysis exploresthe industry specific issues and identifiesthe major

competitors (online and off-line), the characteristics ofthe target markets and their online engagement, regulatory issues and global
factors and a discussion ofthe business model that has been used. You will be judged on the quality of your research, using a variety of
sources (journals, magazines, reports and databases and websites).

The opportunity exists to showthe draft of your situation anatlfysisto

yourtutor during the tutorial in week 10. By thistime it shoul also become apparent ifthere are any team problems emerging.

Website

Audit Based on your situation analysis each team memberwill now compare 1 companyto the ‘reference company’.

See guideline appendix

1,the situation analysis forms part ofthe report. One ofthe companies should be constant. You are to compare these sites (and other
online activities) with those oftheir closest competitors. You need to document yourfindings with screenshots (you will practice this in

the tutorials).

Assignment may be undertaken in groups (maximum 3-people) or individually. On Moodle there will be a peer review sheet that

needsto be filled out and attached to the report. Each member needsto clearly indicate their contribution. I will explain the process more
in the first two lectures.

Please provide the tutorwith your choice of companies and team members in week 5. A1 -2page written statement

of who is doing what and when will need to be provided in week 6. Teams that do not provide this by weeks will loose 5 marks ofthe final
assi nment.

Writllen report: the maximum number of pages per report is 15 pages per team members-this isthe upper limit (based on a team

of 3)- note there will be a lot of screenshots. Each studentwill compare the reference company with one (1) other company. The task isthen
to streamline the findings into a cohesive report that is well referenced. The report will contain a statement, signed by all students about
their contribution to the overall assignment. As each student will provide a comparison ofthe reference company to one ofthe competitors,
the team needs to allocate time to compile these various elements into a comprehensive cohesive report- which means you should have your
individual work completed by the end of week 10 to allow2 weeksto compile the work.

Information about successful group work can be found

at: http://www.canberra.edu.au/studyskills/learning/groups

5. Oral presentation

Oral presentation: should be no longerthan 15 minutes

per team. The tutor will stop the presentation at exactly 15 minutes and you will be judged on what you have presented in that time frame-
so you need to practice your presentation in order to stay within the limit. All PowerPoints used need to be posted on MOODLE by Monday week
12. If you do not submit on time, you will loose 1 mark out ofthe 10 marks per day. The order of presentations will be by chance, you need
to be prepared to present in week 12.

You should support your presentations by using screenshots ofthe relevant websites and clearly mark

the relevant elementsthat you are addressing. It is advisable to use those elementsthat are distinctive- you don’t have time to cover
everything! The audience will provide constructive feedback on the presentations.

Students need to provide feedback on the presentations

and 2 marks out ofthe 10 marks fortutorial participation are allocated forthistask.

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