International Business in Focus

*Word Limit: 3,000 words
*Key text and books (please include in references e with other books —using Harvard referencing style):
-Griffiths, A. and Wall, S. Economics for Business and Management (Latest Edition)
-Griffiths, A. and Wall, S. Economics (latest edition) FT/Prentice Hall
*You will be able to use ‘Turnitin®UK’, a special software package which is used to detect plagiarism.

Assignment Topic:
Critically evaluate the international strategy of a company of your choice

Guidelines from lecturer (would be helpful for the writer) —This assignment should include;
1.Discuss internationalisation/Globalisation and why companies choose to trade aboard and the difficulties and challenges they face could include discussion on –Supply factors—Demand factors—Internationalisation methods (export, licensing, franchising, joint ventures, WOE…) —Protectionism—Regional trading arrangements. (750 words)
2.Describe background and nature/structure of the company of your choice (250 words)
3.Apply internationalisation/ globalisation theory to your knowledge of the company and analyse their international strategy. (1,500 words)
Should have some of them in the analysis where appropriate;
-Porter’ value chain / Porter ‘s diamond
– Internationalisation strategies
-Sources of competitive advantage
-International marketing mix 4 Ps
-Outsourcing /offshoring
-SWOT /PESTLE
-Growth strategies (ANSOFF)
-Etc…
4. Conclusion/recommendation (less than 500 words)