Topic: International Business Plan

Order Description
Unit 6 Research Paper

Directions

Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information:

I. Purpose – why has the plan been written

II. Table of Contents

III. Executive Summary – this is short and concise and covers the principal points of the report and is prepared after the plan has been written

IV. Introduction – what product and foreign country did you select and why

V. Situational Analysis – describe the product to be exported

VI. Country History – present a brief history of the country as it relates to its origins and trade history

VII. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product
– Consumer attitudes toward product
– Educational levels – ability to comprehend instructions, ability to use product
– Languages – labels, instructions

VIII. Political Environment – present an overview of the governance structure of the country along with any legal-political forces
– Certain features required or prohibited
– Label and packing requirements

IX. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

X. Economic Development – how developed is the country and how will this influence the success of your product
– Purchasing power
– Wages
– Infrastructure

XI. Summary

For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.

Your paper is to be a minimum of 5 pages in length and be in APA format to include:
• The use of headings and subheadings
• Times New Roman 12-point font
• Double-spaced lines
• Two spaces after punctuation
• 1 inch margins
• Paragraphs with a minimum of 3 sentences
• The first line of each paragraph should be indented 1/2 inch
• Include in-text citations for each thought that is not your own (information derived from another source)
• A reference (or works cited) page