Investigate a company and determine if it has an integrated marketing campaign for a product or service they sell.****Jeep**** Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing.****APA Format required**** Address the following: If the company has an integrated marketing plan, what specific marketing communication elements can you identify? What value does the plan add? If the company does not have an integrated marketing plan, how might it benefit from having one? **No plagiarism accepted….please include references”

Your typewritten responses should be a maximum of one page FOR EACH QUESTION, and a minimum of 3 paragraphs long FOR EACH QUESTION (3 sentences = a paragraph). based on chapters 5 to 10 of integrated advertising,promotion and marketing of Clow and Baack edition 5 or 6 .2012

1) What are the various types of appeals that can be used in advertising and what is the primary benefit of each type?

2) In the behavioral response model, discuss the concepts of severity, vulnerability and response efficacy.

3) What are the primary benefits of social media advertising? The primary problems?

4) Name the challenges present in business-to-business media selection and in international media selection.

5). Are alternative media venues an attractive environment for large progressive companies, or do they fit much better for single independent business owner type businesses? Why or Why not, and please justify your response.