1. Instructions

For this assignment, select one of the products from below that interests you and explain why you think it is in need of a new campaign. To do this, you will have to see what advertising, if any, is being used to promote the product.

Product choices:

• Bud Light Lime Straw-Ber-Rita http://anheuser-busch.com/index.php/bud-light-lime-introduces-straw-ber-rita/
• Nutrish pet food by Rachel Ray http://nutrish.rachaelray.com
• Heinz Jalapeno Ketchup http://www.heinzketchup.com/Products.aspx
• Dove Men Care line of products http://www.dovemencare.com/Products/Face-Care/default.aspx
• Select your own, but let me approve it first.

Your paper should be 1-2 pages, double-spaced with 1-inch margins and cite at least one credible reference – no Wikipedia or blogs.  The document should be titled with your last name and week of the assignment and saved as a DOC file.