Integrated management project The integrated management project is to be based on an organization which generates profits (retail company). The brief is to prepare a report for the senior management team of your organization addressing the following: Analyse the macroeconomic and market environment and asses the current strategic position of an organization with which you are familiar (retail). Identify a real business problem or challenge “ and derive suitable strategic options. Present a strategic and financial evaluation of the option for improving growth performance and propose an appropriate strategy, or strategies, for maximising the potential and value of the business over the next three to five years. The report should identify the factors currently influencing the orgginazation and its markets over the next three to five years. It will asses what impact they will have on the industry and your organization’s business and recommend a strategic response to maximise the oppertunities for the growth and development of current activities and new ventures, where appropriate. The implications of these strategic recommendations for the management and measurement of value should be identified, as well as the role of and need for effective corporate governance in leading the change agenda. As well as involving a significant amount of background research on the business environment, the project should include informal interviews and discussions with colleagues on strategic and financial issues. The word count for IMP is approximately 10000 words including the Executive Summary but excluding appendices and bibliography/references. The project report should utilize your knowledge and understanding of your areas of study of Global Business Environment, Corporate Finance and Governance and Strategic Direction. GBE should account for 2000 words. CFG should account for approximately 4000 words. STRD should account for approximately 4000 words. The report should contain an Executive Summary, which evidences the integrated nature of the three subjects upon which you then build in your repor