1. Why are companies under pressure to move away from relying solely on internally generated innovation? What are the difficulties associated with managing these new sources of innovation?

2. What is the role of corporate culture in the innovative capacity of organisations?

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BOOK REFERENCE:
McLaughlin, G. C., & Caraballo, V. (2013). Chance or choice: Unlocking innovation success. Boca Raton, FL: CRC Press. This the name of the book, please note that it is a must that the writer read chapter 1-5 of the above mentioned book to complete this project. Thanks
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Download by: [Middlesex University] Date: 05 December 2015, At: 16:00
Journal of Travel & Tourism Marketing
ISSN: 1054-8408 (Print) 1540-7306 (Online) Journal homepage: http://www.tandfonline.com/loi/wttm20
Destination Advertising:
Peter F. Kaminski , Geoffrey L. Gordon , C. Anthony di Benedetto & Denise D.
Schoenbachler
To cite this article: Peter F. Kaminski , Geoffrey L. Gordon , C. Anthony di Benedetto & Denise
D. Schoenbachler (1995) Destination Advertising:, Journal of Travel & Tourism Marketing, 4:2,
1-21, DOI: 10.1300/J073v04n02_01
To link to this article: http://dx.doi.org/10.1300/J073v04n02_01
Published online: 02 Nov 2010.
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