Information about the assignment
Before submitting your work you must read all the module guide, all lecture slides, all the c/w 1 FAQS.

Assessment Brief for coursework

This coursework is an INDIVIDUAL piece of work (maximum 2,000 words excluding final list of references.), critically appraising some of the theoretical concepts and techniques introduced in the lectures in weeks 1-7.

Write an essay answering the following question:

Critically evaluate how useful the undertaking of a “strategic position” analysis may be for an organisation? Critically discuss the view that the market/environment should be emphasised more than resources when an organisation is undertaking a “strategic position” analysis.

I will be using the FAQs (frequently asked questions) section on the module website to offer generic advice and clarifications for the assignment and these FAQS must be followed and are part of “the detailed brief” for the assessment and the c/w FAQS part of the grading and marking criteria.
Word count-The only words that do not countin your essay are the front page (on which you put your srn, name of the module, word count, title of the coursework, my name as module leader) and the end of essay list of references (using Harvard system of referencing).You are NOT allowed to have an appendix. Re the WORD COUNT and other issues you must read the section below entitled “Guidance for completing coursework’s/key information for the module”. That section gives the regulations for this c/w re the word count (eg issues concerning words/numbers in “diagrams” etc).
As regards this coursework do note you must not copy anyone else’s work. You must not work with anyone else while preparing your assignments, and you must not allow other students to read or have an electronic copy of your work.

Latest editions apply to all texts
Essential /Core Text
Johnson G, Whittington R ,ScholesG,AngwinD,Regner P. Exploring Strategy. Text and Cases. 10th edition
Pub Prentice Hall

It is STRONGLY RECOMMENDED you also purchase the following book:
De Wit B and Meyer R Strategy Synthesis. Resolving strategy paradoxes to create competitive advantage. 3rd edition .Do note that this book has a concise edition and also a “text and readings” edition. The “text and readings” edition has in it articles/writings from some of the most prominent thinkers in the subject.
Pub Thompson. A 4th edition of this book is available but there have been some issues re obtaining the 4th edition. Consequently, the 3rd edition will be used by me on this module.
A third book that is VERY useful is Strategy Safari by Mintzberg, Lampel and Ahlstrand. Published Prentice Hall. Second edition.

Indicative reading
Stacey, R Strategic Management and Organisational Dynamics Pub Prentice Hall

Mintzberg, H Quinn, J and Ghoshal, S The strategy process Pub Prentice Hall

Grant Contemporary Strategy Analysis Pub Blackwell

Campbell D,Stonehouse and Houston Business Strategy. Pub Butterworth Heinemann

Porter, M The Competitive Advantage of Nations Pub Macmillan
Hamel, Gand Prahalad, Competing for the Future Pub Harvard Business School

Haberburg and Rieple, The Strategic Management of Organisations

Senge, P The Fifth Discipline Pub Century Business
STRATEGIC LEADERSHIP IN A CHANGING WORLD MODULE GUIDE
Knowledge and understanding
1. the risks and opportunities confronting strategic leaders in a changing world;
2. the challenges facing organisations in times of economic growth and recession;
3. theoretical approaches to the evaluation of an organisation’s strategic position, choices and implementation of options for change;
4. the distinctions between differing change contexts and styles of leadership.

Skills and attributes
Successful students will typically be able to:
5. research, diagnose and analyse a complex range of strategic problems
6. critically evaluate strategic concepts and theory, decision-making and planning, using practical examples of strategic leadership and change processes;
7. develop the ability to work as part of a team on a group project

Weekly programme to include:

Week Lecture Topic Reading Seminar Topic Notes/Important dates
1 W/C 5/10/15 Introduction: Overview
Variety of definitions, Module overview, Key debates/schools/perspectives .Key texts.Strategy lenses. Paradox, Intro to Environment. JSWAR (Core text. Do note this book is often referred to as just “JSW”)
Chapter 1 of De Wit and Meyer
No seminars in week one No seminars/tutorials in w/c 5th Oct
2 W/C 12/10/15 The Environment JSWAR Chapter 2
De Wit and Meyer, Ch 5 & 8
See 4.1 seminar sessions below Seminars start this week (w/c 12th Oct) for SOME students. Students on this module attend a two hour seminar and only attend seminar ONCE in an academic fortnight.
3 W/C 19/10/15 The Environment/Strategic Capabilities JSWAR Chapter 2 and 3
De Wit and Meyer, Ch 5 & 8

See 4.1
Seminars commence this week (w/c 19th Oct) for remaining students.
4 W/C 26/10/15 Strategic Capabilities JSWAR Chapter 3
De Wit and Meyer, Chap 5

See 4.1
5 W/C 2/11/15 Strategic Capability/Strategy purpose JSWAR Chapter 3 and 4
De Wit and Meyer, Chap 5

See 4.1
6 W/C 9/11/15 Strategy purpose JSWAR Chapter 4
De Wit and Meyer, Chap 11.
See 4.1
7 W/C 16/11/15 Strategy purpose and culture and strategy JSWAR Chapter 4 and 5
De Wit and Meyer, Chap 11
See 4.1

8 W/C 23/11/15 Business strategy JSWAR Chapter 6
De Wit and Meyer, Chapter 7
See 4.1
9 W/C 30/11/15 Business strategy/Corporate strategy and diversification JSWAR Chapter 6 and 7
De Wit and Meyer, Chap 6 and 7
See 4.1
10 W/C 7/12/15
Corporate strategy and diversification/International strategy
JSWAR Chapter 7 and 8 and De Wit and Meyer Chapter 6 , 7 and 10 See 4.1
11 W/C 14/12/15 International strategy JSWAR Chapter 8
De Wit & Meyer, Ch 10 See 4.1
w/c 12/10& 19/10

Strategists. JSWAR (often just called/”nicknamed”/referred to as “JSW”) p16 and p 17 Q1 and 2

What good are strategy consultants ? JSW p 524 Q1 and 2

Strategy Statements JSW p9 Q1 and Q2

Glastonbury-from hippy weekend to international festival JSW p24-26 Q2

w/c 26/10 and 2/11

Global forces and the West European brewing industry JSW pp 567-570 Q1 Undertake a five forces application of the West European brewing industry. How useful is the five forces tool/concept for strategists ?

Scenario’s for the global fashion industry JSW p40.Q1 and Q2

Oil’s troubled waters JSW p35 Q1 and 2

w/c 9/11 and 16/11
Strategic capabilities JSW p72 Q1, Q2 and 3

Dynamic capabilities (and rigidities) in mobile telephone companies JSW p74-75. Q1 and Q2

How useful is the resource-based view ? JSW p96 Q1, 2 and 3

w/c 23/11 and 30/11

Manchester United FC : still successful despite new threats JSW p595-599.
Q1 How well has Manchester United managed the paradox of profit versus responsibility ?
Q2 Using the following scenario undertake a stakeholder mapping exercise for the club.Scenario: the club will begin to lobby for a breakaway European super league of clubs. The aim of Manchester United is eventually to leave the UK premier league and, therefore, the club would just ONLY in the new European super league.
Q3 What paradox face the owners of Manchester Utd ? Should football clubs be run purely for profit ?

Three views on the purpose of a business. JSW p132 Q1 and Q2.

Cultural Webs of Barclays Retail p158-159 JSW Q1, Q2 and Q3

w/c 7/12 and w/c 14/12

easyCouncils:a not so easy low-cost strategy JSW p196 Q1 and 2

To be different or the same JSW p216 Q1and Q2.

The IKEA approach JSW p221-223 Q1, 2, 3 and 4.
Guidance for completion of coursework/key information for the module

• In terms of content in your courseworks (and examination) the lectures are a very important source of your thinking. They outline a number of the debates/perspectives/topics/theories/concepts/tools you will consider putting in your essays. IT IS, THOUGH, FOR YOU to consider what content/topics (with your wider reading) and it is for you to decide what content/topics/theory to put in the coursework. We will not inform you of the main points to put in your coursework (though FAQs will be posted on the module website and some basic guidance on structure etc will be given. Do note it is your responsibility to access these FAQs).
• Referencing. Use the Harvard referencing system to acknowledge all information sources and to attribute quotations and concepts used. Harvard referencing is the only system to use. The CASE Unit have a website on studynet (see below).You are expected to know how to Harvard reference and we, on this module, will not be teaching/advising you how to Harvard reference. If want assistance on how to use and apply Harvard referencing you are to contact CASE not the academic teaching staff or me on this module

• Particularly useful on the CASE website is the section called “Academic Writing” (it includes sections entitled “Essays, Reports, Reflective Writing and Posters” (within that section is a very useful subsection called “essay writing skills”) and “Harvard referencing”). You must follow these guidelines in your courseworks APART from the advice on the CASE websitere “diagrams”. You are allowed to use “diagrams” in your work but all words/numbers that are in or associated with the diagram/figures/drawings/tables etc are counted in your word count. A “number” counts as a word eg “5 forces” would have the same word count as “25 forces” etc. Do also note the CASE website discusses bibliographies and an end List of References. Do note you are NOT to produce bibliographies in your courseworks. You must provide an end List of References. Do note your essay is not to have bullet points, underlinings, sub headings, headings etc.
Centre for Academic Skills Enhancement (CASE). This centre has top class professionals to help you with a range of study skills. These include essay writing, time management, Harvard referencing, case study analysis, studynet training/skills/technological skills etc. They can give you generic advice but specific advice for this module is given by me. The CASE website provides academic skills guides or you can call in person to the centre. I myself do not offer advice on the Harvard referencing system and will not show/comment on how students are to practically apply the Harvard system in coursework assessments or in the examination. Do note your coursework’s require Harvard referencing and you are to follow the Harvard system of referencing as shown on the ASU (CASE) website.

Referencing properly and the risk of plagiarism / academic misconduct
Please note that HBS reserves the right to use electronic means to identify plagiarism. Students are advised to ensure that they know how to reference using Harvard Referencing System, and that all material used in their coursework is correctly referenced to indicate the source.

HBS reserves the right to viva students as a method to test that work produced is the students’ own work.

ESSAY Presentation & structure Use & presentation of Harvard Referencing Content/ Terms/ Findings/ Definitions/ Calculations Breadth / Depth / Integration of Literature (Coursework and exams must show some evidence that taught and prescribed/suggested 6BUS1059 module literature/module teaching materials has been used ). Analysis /Critical evaluation /Discussion /Exposition/Reflection Any other lecturer instructions
Task details

Follows essay structure & keeps to word limit of … Follows Harvard style for in-text citation & Reference List Content included Integration & application of information Line of argument, development of discussion

80-100

Outstanding Outstanding… Presentation & essay structure, with flowing paragraphs.
Articulate & fluent academic writing style
No grammatical / spelling errors. Outstanding… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list.
Outstanding… Exploration of topic showing excellent knowledge & understanding through thorough & appropriate research.
Impressive choice and range of appropriate content. Outstanding… Business insight & application.
Breadth, depth & integration of literature/data into work.
Outstanding… Level of discussion/analysis/ critical evaluation &/or reflection.
Highly developed/ focused work.
70-79

Excellent Excellent … Presentation & essay structure, with flowing paragraphs.
Articulate & fluent academic writing style.
Only a minor error. Excellent… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Excellent … Level of knowledge & understanding demonstrated.
Evidence of appropriate reading.
Covers all relevant points & issues. Excellent … Business insight & application.
Breadth, depth & integration of literature/data into work. Excellent… Level of discussion/analysis/ critical evaluation &/or reflection clearly developing points in the appropriate way with thorough consideration of all possibilities.
60-69

Very Good Very good… Presentation & essay structure, with flowing paragraphs.
Fluent academic writing style.
Very few grammatical errors & spelling mistakes. Very good… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Very good… Level of knowledge & understanding demonstrated.
Covers most relevant points & issues.
Few errors / omissions in content/calculations. Very good… Business insight & application.
Breadth, depth & integration of literature/data into work.
Very good… Level of discussion/analysis/ critical evaluation &/or reflection & a few ideas/points could benefit from further development &/or evaluation/comparison.
50-59

Good Good… Clear presentation & essay structure with paragraphing.
Writing is mainly clear but some spelling &/ or grammatical errors. Good… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Good… Grasp of the topic & some of its implications presented.
Knowledge & understanding is demonstrated.
Minor errors / omissions in content/ calculations. Good… Business insight & application.
Breadth, depth & integration of literature/data into work. Good… Level of discussion/analysis/ critical evaluation &/or reflection but more ideas/points could be addressed /developed further.
40-49

Satisfactory Satisfactory… Basic essay structure.
Not always written clearly & has grammatical & / or spelling errors. Satisfactory… Basic referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Satisfactory… Content / level of knowledge of the topic. Addresses part of the task. Some errors / omissions in content/ calculations. May benefit from further research. Satisfactory… Business insight & application. Limited integration with literature/ data.
Use of literature/data but limited in breadth OR depth. Satisfactory… Basic evidence of discussion/analysis/ critical evaluation &/or reflection but some points superficially made so need further development.
30-39

Marginal Fail Weak… Essay format, limited or poor structure.
Muddled work with many spelling & / or grammatical errors. Weak…Use of Harvard referencing system with errors & inconsistently applied. Limited referencing within the text.Limited accuracy of in-text references compared to those in the final Reference list. Weak… Limited content / knowledge/ calculations. Limited or muddled understanding of the topic/question.
Does not meet all the learning outcomes. Weak… Unsatisfactory evidence of business application & insight
Work needs to show better links between practical application & theory.
Weak… Limited evidence of discussion/analysis/ critical evaluation &/or reflection.
More development & comment needed. May need to do more than describe.
20 – 29

Clear Fail Inadequate… Essay format & poor paragraphing / signposting.
Inappropriate writing style
Poorly written &/or poor spelling & grammar. Must see CASE Inadequate… Use of Harvard referencing with many errors &/or inconsistencies.

Must see CASE Inadequate… Lacking in relevant content/ knowledge/calculations. Content irrelevant / inaccurate. Does not meet all the learning outcomes. Inadequate… Lacks evidence of business application & insight. Some literature irrelevant to topic. Inadequate… Lacking / inadequate level of discussion/ analysis/critical evaluation & /or reflection. Descriptive.
Must see CASE
1 – 19

Little or Nothing of merit Nothing of merit… Poorly written work, lacking structure, paragraphing / signposting.
Many inaccuracies in spelling & grammar. Must see CASE Nothing of merit… No or little attempt to use the recommended Harvard referencing system.

Must see CASE Nothing of merit… Unsatisfactory level of knowledge demonstrated.
Content used irrelevant / not appropriate/ to the topic. Does not meet the learning outcomes. Nothing of merit… No evidence of appropriate business application & insight.
Nothing of merit… Unsatisfactory level of discussion/analysis/critical evaluation &/or reflection

Must see CASE

Please note the above grading and marking scheme/criteria shows the 6BUS1059 module follows a “holistic” approach (not a “numerical” approach) to a marking scheme. You will see amounts have NOT been allocated to each of the above 5 areas ( eg a specific number of marks is not allocated to “Harvard referencing” or to “content” etc) . In the “holistic” approach markers/examiners consider the above areas “holistically” when deciding what mark between 1 and a 100 to award to the coursework/exam. The “holistic” approach differs from the “numerical” approach to a marking scheme. The above is a “holistic” marking scheme.

Information about the assignment
Before submitting your work you must read all the module guide, all lecture slides, all the c/w 1 FAQS.

Assessment Brief for coursework

This coursework is an INDIVIDUAL piece of work (maximum 2,000 words excluding final list of references.), critically appraising some of the theoretical concepts and techniques introduced in the lectures in weeks 1-7.

Write an essay answering the following question:

Critically evaluate how useful the undertaking of a “strategic position” analysis may be for an organisation? Critically discuss the view that the market/environment should be emphasised more than resources when an organisation is undertaking a “strategic position” analysis.

I will be using the FAQs (frequently asked questions) section on the module website to offer generic advice and clarifications for the assignment and these FAQS must be followed and are part of “the detailed brief” for the assessment and the c/w FAQS part of the grading and marking criteria.
Word count-The only words that do not countin your essay are the front page (on which you put your srn, name of the module, word count, title of the coursework, my name as module leader) and the end of essay list of references (using Harvard system of referencing).You are NOT allowed to have an appendix. Re the WORD COUNT and other issues you must read the section below entitled “Guidance for completing coursework’s/key information for the module”. That section gives the regulations for this c/w re the word count (eg issues concerning words/numbers in “diagrams” etc).
As regards this coursework do note you must not copy anyone else’s work. You must not work with anyone else while preparing your assignments, and you must not allow other students to read or have an electronic copy of your work.

Latest editions apply to all texts
Essential /Core Text
Johnson G, Whittington R ,ScholesG,AngwinD,Regner P. Exploring Strategy. Text and Cases. 10th edition
Pub Prentice Hall

It is STRONGLY RECOMMENDED you also purchase the following book:
De Wit B and Meyer R Strategy Synthesis. Resolving strategy paradoxes to create competitive advantage. 3rd edition .Do note that this book has a concise edition and also a “text and readings” edition. The “text and readings” edition has in it articles/writings from some of the most prominent thinkers in the subject.
Pub Thompson. A 4th edition of this book is available but there have been some issues re obtaining the 4th edition. Consequently, the 3rd edition will be used by me on this module.
A third book that is VERY useful is Strategy Safari by Mintzberg, Lampel and Ahlstrand. Published Prentice Hall. Second edition.

Indicative reading
Stacey, R Strategic Management and Organisational Dynamics Pub Prentice Hall

Mintzberg, H Quinn, J and Ghoshal, S The strategy process Pub Prentice Hall

Grant Contemporary Strategy Analysis Pub Blackwell

Campbell D,Stonehouse and Houston Business Strategy. Pub Butterworth Heinemann

Porter, M The Competitive Advantage of Nations Pub Macmillan
Hamel, Gand Prahalad, Competing for the Future Pub Harvard Business School

Haberburg and Rieple, The Strategic Management of Organisations

Senge, P The Fifth Discipline Pub Century Business
STRATEGIC LEADERSHIP IN A CHANGING WORLD MODULE GUIDE
Knowledge and understanding
1. the risks and opportunities confronting strategic leaders in a changing world;
2. the challenges facing organisations in times of economic growth and recession;
3. theoretical approaches to the evaluation of an organisation’s strategic position, choices and implementation of options for change;
4. the distinctions between differing change contexts and styles of leadership.

Skills and attributes
Successful students will typically be able to:
5. research, diagnose and analyse a complex range of strategic problems
6. critically evaluate strategic concepts and theory, decision-making and planning, using practical examples of strategic leadership and change processes;
7. develop the ability to work as part of a team on a group project

Weekly programme to include:

Week Lecture Topic Reading Seminar Topic Notes/Important dates
1 W/C 5/10/15 Introduction: Overview
Variety of definitions, Module overview, Key debates/schools/perspectives .Key texts.Strategy lenses. Paradox, Intro to Environment. JSWAR (Core text. Do note this book is often referred to as just “JSW”)
Chapter 1 of De Wit and Meyer
No seminars in week one No seminars/tutorials in w/c 5th Oct
2 W/C 12/10/15 The Environment JSWAR Chapter 2
De Wit and Meyer, Ch 5 & 8
See 4.1 seminar sessions below Seminars start this week (w/c 12th Oct) for SOME students. Students on this module attend a two hour seminar and only attend seminar ONCE in an academic fortnight.
3 W/C 19/10/15 The Environment/Strategic Capabilities JSWAR Chapter 2 and 3
De Wit and Meyer, Ch 5 & 8

See 4.1
Seminars commence this week (w/c 19th Oct) for remaining students.
4 W/C 26/10/15 Strategic Capabilities JSWAR Chapter 3
De Wit and Meyer, Chap 5

See 4.1
5 W/C 2/11/15 Strategic Capability/Strategy purpose JSWAR Chapter 3 and 4
De Wit and Meyer, Chap 5

See 4.1
6 W/C 9/11/15 Strategy purpose JSWAR Chapter 4
De Wit and Meyer, Chap 11.
See 4.1
7 W/C 16/11/15 Strategy purpose and culture and strategy JSWAR Chapter 4 and 5
De Wit and Meyer, Chap 11
See 4.1

8 W/C 23/11/15 Business strategy JSWAR Chapter 6
De Wit and Meyer, Chapter 7
See 4.1
9 W/C 30/11/15 Business strategy/Corporate strategy and diversification JSWAR Chapter 6 and 7
De Wit and Meyer, Chap 6 and 7
See 4.1
10 W/C 7/12/15
Corporate strategy and diversification/International strategy
JSWAR Chapter 7 and 8 and De Wit and Meyer Chapter 6 , 7 and 10 See 4.1
11 W/C 14/12/15 International strategy JSWAR Chapter 8
De Wit & Meyer, Ch 10 See 4.1
w/c 12/10& 19/10

Strategists. JSWAR (often just called/”nicknamed”/referred to as “JSW”) p16 and p 17 Q1 and 2

What good are strategy consultants ? JSW p 524 Q1 and 2

Strategy Statements JSW p9 Q1 and Q2

Glastonbury-from hippy weekend to international festival JSW p24-26 Q2

w/c 26/10 and 2/11

Global forces and the West European brewing industry JSW pp 567-570 Q1 Undertake a five forces application of the West European brewing industry. How useful is the five forces tool/concept for strategists ?

Scenario’s for the global fashion industry JSW p40.Q1 and Q2

Oil’s troubled waters JSW p35 Q1 and 2

w/c 9/11 and 16/11
Strategic capabilities JSW p72 Q1, Q2 and 3

Dynamic capabilities (and rigidities) in mobile telephone companies JSW p74-75. Q1 and Q2

How useful is the resource-based view ? JSW p96 Q1, 2 and 3

w/c 23/11 and 30/11

Manchester United FC : still successful despite new threats JSW p595-599.
Q1 How well has Manchester United managed the paradox of profit versus responsibility ?
Q2 Using the following scenario undertake a stakeholder mapping exercise for the club.Scenario: the club will begin to lobby for a breakaway European super league of clubs. The aim of Manchester United is eventually to leave the UK premier league and, therefore, the club would just ONLY in the new European super league.
Q3 What paradox face the owners of Manchester Utd ? Should football clubs be run purely for profit ?

Three views on the purpose of a business. JSW p132 Q1 and Q2.

Cultural Webs of Barclays Retail p158-159 JSW Q1, Q2 and Q3

w/c 7/12 and w/c 14/12

easyCouncils:a not so easy low-cost strategy JSW p196 Q1 and 2

To be different or the same JSW p216 Q1and Q2.

The IKEA approach JSW p221-223 Q1, 2, 3 and 4.
Guidance for completion of coursework/key information for the module

• In terms of content in your courseworks (and examination) the lectures are a very important source of your thinking. They outline a number of the debates/perspectives/topics/theories/concepts/tools you will consider putting in your essays. IT IS, THOUGH, FOR YOU to consider what content/topics (with your wider reading) and it is for you to decide what content/topics/theory to put in the coursework. We will not inform you of the main points to put in your coursework (though FAQs will be posted on the module website and some basic guidance on structure etc will be given. Do note it is your responsibility to access these FAQs).
• Referencing. Use the Harvard referencing system to acknowledge all information sources and to attribute quotations and concepts used. Harvard referencing is the only system to use. The CASE Unit have a website on studynet (see below).You are expected to know how to Harvard reference and we, on this module, will not be teaching/advising you how to Harvard reference. If want assistance on how to use and apply Harvard referencing you are to contact CASE not the academic teaching staff or me on this module

• Particularly useful on the CASE website is the section called “Academic Writing” (it includes sections entitled “Essays, Reports, Reflective Writing and Posters” (within that section is a very useful subsection called “essay writing skills”) and “Harvard referencing”). You must follow these guidelines in your courseworks APART from the advice on the CASE websitere “diagrams”. You are allowed to use “diagrams” in your work but all words/numbers that are in or associated with the diagram/figures/drawings/tables etc are counted in your word count. A “number” counts as a word eg “5 forces” would have the same word count as “25 forces” etc. Do also note the CASE website discusses bibliographies and an end List of References. Do note you are NOT to produce bibliographies in your courseworks. You must provide an end List of References. Do note your essay is not to have bullet points, underlinings, sub headings, headings etc.
Centre for Academic Skills Enhancement (CASE). This centre has top class professionals to help you with a range of study skills. These include essay writing, time management, Harvard referencing, case study analysis, studynet training/skills/technological skills etc. They can give you generic advice but specific advice for this module is given by me. The CASE website provides academic skills guides or you can call in person to the centre. I myself do not offer advice on the Harvard referencing system and will not show/comment on how students are to practically apply the Harvard system in coursework assessments or in the examination. Do note your coursework’s require Harvard referencing and you are to follow the Harvard system of referencing as shown on the ASU (CASE) website.

Referencing properly and the risk of plagiarism / academic misconduct
Please note that HBS reserves the right to use electronic means to identify plagiarism. Students are advised to ensure that they know how to reference using Harvard Referencing System, and that all material used in their coursework is correctly referenced to indicate the source.

HBS reserves the right to viva students as a method to test that work produced is the students’ own work.

ESSAY Presentation & structure Use & presentation of Harvard Referencing Content/ Terms/ Findings/ Definitions/ Calculations Breadth / Depth / Integration of Literature (Coursework and exams must show some evidence that taught and prescribed/suggested 6BUS1059 module literature/module teaching materials has been used ). Analysis /Critical evaluation /Discussion /Exposition/Reflection Any other lecturer instructions
Task details

Follows essay structure & keeps to word limit of … Follows Harvard style for in-text citation & Reference List Content included Integration & application of information Line of argument, development of discussion

80-100

Outstanding Outstanding… Presentation & essay structure, with flowing paragraphs.
Articulate & fluent academic writing style
No grammatical / spelling errors. Outstanding… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list.
Outstanding… Exploration of topic showing excellent knowledge & understanding through thorough & appropriate research.
Impressive choice and range of appropriate content. Outstanding… Business insight & application.
Breadth, depth & integration of literature/data into work.
Outstanding… Level of discussion/analysis/ critical evaluation &/or reflection.
Highly developed/ focused work.
70-79

Excellent Excellent … Presentation & essay structure, with flowing paragraphs.
Articulate & fluent academic writing style.
Only a minor error. Excellent… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Excellent … Level of knowledge & understanding demonstrated.
Evidence of appropriate reading.
Covers all relevant points & issues. Excellent … Business insight & application.
Breadth, depth & integration of literature/data into work. Excellent… Level of discussion/analysis/ critical evaluation &/or reflection clearly developing points in the appropriate way with thorough consideration of all possibilities.
60-69

Very Good Very good… Presentation & essay structure, with flowing paragraphs.
Fluent academic writing style.
Very few grammatical errors & spelling mistakes. Very good… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Very good… Level of knowledge & understanding demonstrated.
Covers most relevant points & issues.
Few errors / omissions in content/calculations. Very good… Business insight & application.
Breadth, depth & integration of literature/data into work.
Very good… Level of discussion/analysis/ critical evaluation &/or reflection & a few ideas/points could benefit from further development &/or evaluation/comparison.
50-59

Good Good… Clear presentation & essay structure with paragraphing.
Writing is mainly clear but some spelling &/ or grammatical errors. Good… Standard of referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Good… Grasp of the topic & some of its implications presented.
Knowledge & understanding is demonstrated.
Minor errors / omissions in content/ calculations. Good… Business insight & application.
Breadth, depth & integration of literature/data into work. Good… Level of discussion/analysis/ critical evaluation &/or reflection but more ideas/points could be addressed /developed further.
40-49

Satisfactory Satisfactory… Basic essay structure.
Not always written clearly & has grammatical & / or spelling errors. Satisfactory… Basic referencing within text & consistent use of Harvard referencing system.
Accuracy of in-text references & full details shown in Reference list. Satisfactory… Content / level of knowledge of the topic. Addresses part of the task. Some errors / omissions in content/ calculations. May benefit from further research. Satisfactory… Business insight & application. Limited integration with literature/ data.
Use of literature/data but limited in breadth OR depth. Satisfactory… Basic evidence of discussion/analysis/ critical evaluation &/or reflection but some points superficially made so need further development.
30-39

Marginal Fail Weak… Essay format, limited or poor structure.
Muddled work with many spelling & / or grammatical errors. Weak…Use of Harvard referencing system with errors & inconsistently applied. Limited referencing within the text.Limited accuracy of in-text references compared to those in the final Reference list. Weak… Limited content / knowledge/ calculations. Limited or muddled understanding of the topic/question.
Does not meet all the learning outcomes. Weak… Unsatisfactory evidence of business application & insight
Work needs to show better links between practical application & theory.
Weak… Limited evidence of discussion/analysis/ critical evaluation &/or reflection.
More development & comment needed. May need to do more than describe.
20 – 29

Clear Fail Inadequate… Essay format & poor paragraphing / signposting.
Inappropriate writing style
Poorly written &/or poor spelling & grammar. Must see CASE Inadequate… Use of Harvard referencing with many errors &/or inconsistencies.

Must see CASE Inadequate… Lacking in relevant content/ knowledge/calculations. Content irrelevant / inaccurate. Does not meet all the learning outcomes. Inadequate… Lacks evidence of business application & insight. Some literature irrelevant to topic. Inadequate… Lacking / inadequate level of discussion/ analysis/critical evaluation & /or reflection. Descriptive.
Must see CASE
1 – 19

Little or Nothing of merit Nothing of merit… Poorly written work, lacking structure, paragraphing / signposting.
Many inaccuracies in spelling & grammar. Must see CASE Nothing of merit… No or little attempt to use the recommended Harvard referencing system.

Must see CASE Nothing of merit… Unsatisfactory level of knowledge demonstrated.
Content used irrelevant / not appropriate/ to the topic. Does not meet the learning outcomes. Nothing of merit… No evidence of appropriate business application & insight.
Nothing of merit… Unsatisfactory level of discussion/analysis/critical evaluation &/or reflection

Must see CASE

Please note the above grading and marking scheme/criteria shows the 6BUS1059 module follows a “holistic” approach (not a “numerical” approach) to a marking scheme. You will see amounts have NOT been allocated to each of the above 5 areas ( eg a specific number of marks is not allocated to “Harvard referencing” or to “content” etc) . In the “holistic” approach markers/examiners consider the above areas “holistically” when deciding what mark between 1 and a 100 to award to the coursework/exam. The “holistic” approach differs from the “numerical” approach to a marking scheme. The above is a “holistic” marking scheme.