OBJECTIVE
Use advertising to encourage more
environmental behavior
Tasks …
1. Select your market (any city)
2. What are the efforts being done in that city? Find one to two
examples together with their ad (could be videos, print, outdoors,
digital, or social media). Provide your opinion on those efforts / ads
(what are the ads key messages, do you think they work or not )*
3. Your environmental behavior changing idea
4. Prepare a creative brief (Ad Objective, Target Audiences, Value
Proposition and Supports**)
5. Develop an ad (could be video, print, outdoor, digital or social media)
Format – bullet points or short paragraph, your idea narrative*
(details of your creative idea. For example, synopsis of your
video, KOLs – who she is and her role in the creative idea, why
you pick that KOL, )
Source of information – source links or references