In Yoffie and Rossano’s case study of Apple Inc (attached)., categorize and rank the skills and capabilities of Apple Inc. Examine all the internal skills and capabilities along the company’s value chain, including:

Support activities—not just manufacturing

“Upstream” management activities, such as managing suppliers

Downstream” management activities, such as retail and customer support activities

Finally, after you have categorized and ranked the skills and capabilities within Apple Inc.’s value chain, consider the company’s current strengths and weaknesses. Then, consider strategic implications of your analysis by answering the following questions: (1) How competitive is Apple Inc. today? and (2) what can Apple do right now to increase its competitive strengths and mitigate or improve upon competitive weaknesses?

A 2- to 3-paragraph summary of your analysis of the skills and capabilities within Apple Inc.’s value chain. Then, point out in 2–3 paragraphs the strategic implications of your analysis. Justify the skills and capabilities that best allow Apple to be competitive today and how the company can immediately address the weaknesses you identified. Be sure to integrate evidence into your argument. Attach your version of the document, “Tools for Tracking Your Strategic Thoughts,” to the post.