I have written some parts of the paper but the most important part is the citation which needs to taken care of. It is important to write the methodology part well as most of the grade will come from that part. It should include Interviews and transcripts as you could see on outline for the paper. I dont have any interviews done but 2 interviews would be enough. (As I am writing about Adidas as a brand, the interviews should be with Adidas customers.) We could write interview questions etc as it was real: This is another possibility.