IKEA

Write a 2000 word academic report on the status of the competitive position of IKEA.
Describe briefly the background information (strategic context) of IKEA.
Analyse the firm’s external environment; identify the most significant external factors aping the competitive position for success or failure and justify why.
Analyse the firm’s organisational strengths and weaknesses; identify the most significant resources and capabilities shaping the competitive position. Create a SWOT analysis from your study and propose a strategy.

General instructions:
Use the information provided by each company on their official website.
Answer each question using the knowledge learned in the course so far.
Selecting the company out of the list and work load distribution between members in each group is the responsibility of the group.
This assignment is aimed to develop both your analytic and critique skills using strategic management theories. Therefore, take advantage of this opportunity to acquire such skills before graduation.

1) What is the company’s vision and mission?
2) Which mission component the company seems to be focusing on?
3) Identify the type of strategy (ies) which the company had adopted in the past and compare them to its strategy for the future.
4) Critique the company’s business strategy in terms of its ability to sustain competitive advantage.