Knowledge and understanding
Define and demonstrate an understanding of e-marketing theory
Recognise and be able to recommend digital technologies and e-marketing practises for developing Customer Relationship Management strategies and reaching new potential customers
Appreciate the impact of social media marketing and justify the marketing opportunities it presents
Subject specific understanding and skills Analyse, critique and evaluate examples of digital marketing from a real world context
Apply digital marketing theories, concepts and models to e-marketing examples implemented using digital technologies
Critique various companies website designs and formulate comparisons to review best practise for traffic building.
Propose and evaluate academic and practitioner commentaries including arguments identified by e-marketing
Identify and utilize sources of information including digital technology sources to demonstrate understanding and application of theory Present information, ideas and viewpoints in respect to digital marketing effectively in a portfolio of evidence. Apply concepts, theories and models to business practice clearly and cogently and justify stated viewpoints.