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HRM and marketing zara

Zara has become an international success due to its focus on strategic planning for expansion into global markets. Global expansion has a number of impacts on a firms’ human resource (HR) strategy. Notably the importance of planning is highlighted.

You have been asked, as a HR consultant, to write a report on the HR implications of an international strategy, such as the one taken by Zara, on the management of people. In doing so, you will need to highlight aspects such as the role of HR, recruitment and selection and workforce planning

 

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