how to perform a projected financial analysis

1. Explain how to perform a projected financial analysis. Identify at least one problem that may result from an incorrect projection.
2. Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.
3. What are the five steps required for effective product positioning? Give an example of a product-positioning matrix for an organization of your choice.
4. Discuss guidelines used to determine whether a firm should conduct R&D internally or externally.

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