KEY QUESTION:
HOW DOES INTERNATIONAL BUSINESS ACHIEVE ITS INTERNATIONALIZATION OBJECTIVES?
The key question for this essay is:
“What is the internationalisation process of company…… in (industry and country)?
Step 1:
You need to select a multinational corporation from Fortune’s GLOBAL 500 MNCs list (http://fortune.com/global500/). We suggest you to think of your future career and industry that you are interested in while selecting a company from the list.
Step 2:
Select one country where your company has invested in (in any foreign direct investment forms). Then, you need to analyse the internationalisation of the company. In doing this you can follow the following points:
– Overview of the company as an MNC
– Host country analysis
– Internationalisation process of the firm (how? why? with whom? key challenges?)
– Contributions of the company to the host country
PLEASE FOLLOW THE GUIDE AND SET THE LAYOUT AS:
1.0 INTRODUCTION
2.0 COMPANY OVERVIEW
————- Overview of organization & its MNC status and international objectives in regards to vital company statistics, industrial products and countries in which it operates in.
———–SUBHEADING OF Host country analysis
4.0 Internationalisation process of the company
————— (how? why? with whom? key challenges?)
—–Analysis of the internationalization process using internationalisation theories in academic sources and in class.
5.0 Evaluation of the internationalization actions/mode of entry
6.0 Contributions of the company to the host country
– We focus on the quality of reference. Make sure you combine both academic and industrial or trade information. Please use, at least, six academic journal articles to form your arguments.