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Hotel industry

Select a hotel. There is no geographic restriction as long as you can obtain the information.

* Describe the offerings of the hotel. (What types of lodging accommodations, food & beverage, entertainment and recreational activities are available?)

* What tourist attractions are nearby?

* What market segments are served by the hotel? Justify your choices.

* What is the cost for staying in this hotel for a week in high season and low season? Explain the pricing strategy based on what we’ve learned in class.

* Identify three competitors and explain why they are competitive.

* How do visitors normally get to the hotel? (What is the main airport? How far away from the hotel? Is it served by commercial or chartered air service? What airlines? Is there a need for car rentals? If so what companies? How is access by other forms of transportation? Is airport or train station transfer available?

* What about social services around the hotel: police, EMT, hospitals etc.?

* What is the area around the hotel like? What is there to do?

* What are some of the environmental challenges that this hotel might pose or face?

* What makes this hotel ideal?

You should answer each question elaborately. Total length will vary but should be no less than 4 full pages of information (double-spaced). Be sure to incorporate research by utilizing a minimum of 3 different reliable sources. Cite your sources in MLA or APA format on a separate page.

The due date is the absolute due date to submit this assignment. I highly recommend submitting it early on in the semester.

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