A critical and analytical report on a scenerio based on hospitality economic

a critical and analytical report on a scenerio based on hospitality economic

Paper details

Assessment type: Individual Academic Report (see below for detail).
The format for the individual academic report should be critical and analytical and
should discuss bellows scenario.
Hotel “Glorious” (fictional Hotel) is a small family run hotel (40 Rooms, 1
Restaurant/Bar, small Spa) in the well-known ski resort of Leysin Switzerland. It had
steady growth the past 6 years.
But the hotel was also affected/not affected?…firstly by the great recession of 2008 /
2009 and then by the strong Swiss franc. Explain and justify with valid references the
effect of the different negative factors, and illustrate the effect on Hotel “Glorious”
using demand supply and price dynamics (with diagrams if it helps). Underline your
arguments with examples from the industry and academic references!

 
What strategic advice would you give to Hotel “Glorious” facing these market
changes if it wants to maintain its previous occupancy? Justify your advice with
reference to hotels and hotel chains that have carried out similar strategies like
pricing, added value or promotional campaign in order to shift demand curve back to
the right.
What economies of scales (if joining a chain) would have positive effects in terms of
cost, growth and profitability? Are their any negative effects of economies of scales?
Underline your arguments with examples from the industry and academic
references!
Your Report should be 2500 words in length (+/- 10%) and include:
• An introduction
• A main body with the different points
• Conclusion
• Bibliography
Some hints for a very good to excellent and successful report!
There was a worldwide recession, ok, however were all countries equally effected?
All areas equally affected? All Industries equally affected? To what extend tourism?
Travellers – business/ leisure? Different segments? Categories? The more in depth,
detailed and precise you research (quantity and quality of your references, hence
reading) the better your analysis, discussion and arguments will be!! Don’t forget that
you need professional and academic references in order to underpin your
discussions, analysis and arguments! Be critical and bring in your thoughts, don’t be
just descriptive!

P.S. THE SCHOOL USE TURN IT IN, so please have a similarity less than 10% including the citation and reference.

Format: individual report, limited to 1500 words – use them wisely!
The task is to produce a concise yet critical report, provide recommendations and recognise limitations of what you are recommending. This is the question to address:
– Analyse and evaluate the extent to which the “sharing economy” is impacting the traditional hotel industry. Debate the pros and cons of government intervention.
You are free to select a specific hospitality enterprise, or geographic area so to contextualise the discussion, or focus on the industry in general in order to support your arguments and recommendations.
The relevant concepts introduced in class, such as opportunity cost, private, social and other types of costs and benefits, supply and demand, elasticity, substitute and complement, inferior, normal and luxury goods, taxation, PPF, market / government failures and the degree of government intervention, economies of scale, pricing strategy, forms of competition, economic cycles, should be integrated into your report to the best of your abilities and knowledge. It is strongly advised to draw your conclusions and provide recommendations based on well-balanced, referenced information.
Your Report should be 1500 words (+/- 10%) in length, Arial 12 font, 1.5 line spacing.