Topic : International Marketing
words : 2500 + 150 executive summary
Deadline : 22/8

The essay require:
explores opportunities available in a chosen country (Hong Kong) , justifies your choice of country, and outlines a marketing plan to launch the product or service in that country of your choice. The product or service should not be currently widely available in that country. please include at least 10 academic referneces , correctly referenced and fully utilised in the report.

Below is a list of companies headquartered and listed in HK –

Manufacturers:

VITASOY International Holdings Limited

Pak Fah Yeow International Limited

Service suppliers

Café de Coral Group

A.S. Watson Group

PCCW Limited

Peninsula Hotel Group

You may consider choosing one product or service from one of the above companies.

MARKS OUTLINE:
1. Justify a decision to go international. (10 marks)
2. Screen the total market (customers with similar needs) and shortlist three country markets to enter. (15 marks)
3. Conduct a brief audit of the three shortlisted markets and the competition, and identify the target market. (20 marks)
4. Justify the positioning of the product or service (a) to meet the needs of the target market, and (b) to differentiate from competition. (10 marks)
5. Set marketing objectives. (5 marks)
6. Justify your chosen market entry method. (15 marks)
7. Outline a marketing plan for the launch with rationale. Propose a mechanism for evaluating the plan. (25 marks)

The appedics requre 8 pages.