Homework 4

The task is:

A) to finish reading your resources, and

B) to organize your thoughts for the research paper by CONSTRUCTING AN OUTLINE FOR THE PAPER.

Outline is a map for your final paper and is a key for having a successful research experience and achieving an A paper. When you make an outline for your research paper, you organize your thoughts and make a plan for a strong, focused argument.

Your homework should consist of your full introduction and topic headings for your outline, and your survey questions and plan (if you have not included them with your Homework 2).

How to write an Outline?

Outline of your paper should have following parts that answer indicated questions:

Introduction:
What is your research question?
Define key concepts in your question.
Why is this question interesting? Why did you choose this question?
What is the answer? (Even if you are not sure yet, write an answer. This will be your hypothesis).
What is the support (proof) for your answer?
2. Background/Review of previous research and approaches

-What is the history of this issue/concept?
-What are different explanations for this problem?
3. Presentation of the findings (Support of the answer)

-Using literature (for those of you who use existing research)
-Survey results (for those of you doing surveys/interviews)
4. Conclusions

Homework

TASK 5-1: AUDIO VISUAL WRITTEN ANALYSIS
Review business use of audio/visual media:
• 5 Ways Traditional Media Companies are Using Online Video | Mashable
https://mashable.com/2009/07/31/traditional-media-online-video/
• 5 Tips for Using Video to Grow Your Business | Mashable
https://mashable.com/2009/12/09/business-video-tips/
• 5 Important Web Video Lessons for Small Business Owners | Mashable
https://mashable.com/2009/11/14/small-business-video/
• 15 Best Super Bowl XLVII Storytelling Commercials | Tia Nickels
15 best Super Bowl XLVII storytelling commercials
• Using Video to Market Your Business | Chris Brogan (Approx. 2 mins)
https://www.entrepreneur.com/video/222776
In this analysis activity, we will look at some real-world examples of how Full Sail, Dollar Shave Club, and Science World leverage audio/visual media as part of their online marketing strategy.:
• Describe how this Full Sail video is used as a recruitment tool. How could you use this in a video geared toward marketing your blog?
• Describe how this Dollar Shave Club video is used to announce a new product. How could you use this in a video geared toward announcing your blog?
• Describe how this Science World video is used to invite patrons to the museum. How could you use this in a video geared toward inviting readers your blog?

TASK 6-2 Part A – PERSONAL ANALYSIS AND STRATEGY PRESENTATION
• Perform a media analysis of your new online personas at:
o https://twitter.com/MMJInsider
o https://www.facebook.com/antonio.carpeli
https://www.pinterest.com/MMJinsider/mmjinsider/
o https://mmjinsider.com/

• Take an inventory of your blog and other accounts:
o Include visitor metrics and posting frequency.
o Use the media analysis findings to create a strategy for expanding your reach.

Here are a few points to keep in mind when completing this activity:
• The media analysis section should contain blog stats (number of visitors and number of posts this month).
• The media analysis section should contain Twitter stats (number of Tweets, number of followers).
• The media analysis section should contain other social media account information and relevant stats.
• The presentation should include screenshots from the accounts you created.
• The media strategy section should include your plans for growing your audience.