Through a comparative analysis, critically examine some of the key differences and similarities between the high concept marketing campaign for Jaws and the use of high concept marketing in a recent blockbuster (making certain to draw on scholarly material to define what a blockbuster is at the outset).
suggestions for a blockbuster movie to compare to Jaws: Finding Dory suggestions for 2 sources (must be scholarly): http://journals.sagepub.com.proxyiub.uits.iu.edu/doi/pdf/10.1177/0163443708100315 http://onlinelibrary.wiley.com.proxyiub.uits.iu.edu/doi/10.1111/faf.12202/full