H&M FASHION AT ITS FASTESTemployed as a Marketing Executive by H&M and have been asked by the Marketing Manager to prepare a report that addresses the following questions.Q1. To what extent is H&M market oriented? What evidence is there in the case to support your view? (30 marks)
Q2. What are the marketing benefits to H&M of commissioning Karl Lagerfeld, Stella McCartney and Matthew Williamson to design limited-edition clothing ranges? (30
marks)
Q3. What are the likely marketing challenges that H&M will face in the future? Propose recommendations for overcoming the identified challenges (40 marks)