High Involvement purchase

Paper instructions:
Select TWO products which you have recently bought or rented, ONE a High Involvement purchase, and ONE a Low Involvement purchase, in the following product categories:

HIGH INVOLVEMENT (expensive or otherwise important): Examples:

Automobile,
Home or apartment,
Jewelry

LOW INVOLVEMENT (usually inexpensive or routine):

Candy bar
Fast food
Newspaper or magazine
Excluding the title page, any appendices or references write a four page paper in which you do the following:

1. Provide a general explanation of “product involvement. What makes a product purchase one of high vs. low involvement?

2. Indicate the brand names of the two products you chose for each type of involvement, e.g., “High Involvement: Samsonite luggage; Low Involvement: Del Monte canned fruit

2. Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase.

3. Using the five-stage model of the Purchase Decision Process, describe in detail the process you went through in buying each product.

4. Identify and discuss the differences between the way you went through the purchase decision processes for the two products.

5. Explain how a marketer might use your buying experience for each of these products.understanding of the Model of Consumer Buying Behavior for the two products.

Cite your sources of information in your text as well as in a reference list at the end of your report..
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