This week we review several topics, including market segmentation and we read a couple articles about the Baby Boomer generation. Marketers develop specific marketing strategies for this segment of the population because they create the largest, and growing demand for healthcare services.

Select a healthcare service, within a hospital or provider practice and write a marketing direct mail postcard message. In your message, include how would you demonstrate value to this Baby Boomer segment? Also, include a call to action (i.e. what do you want them to do).

How would you alter the message for a younger generation (e.g. ages 20 – 30)?