Force Field Analysis

Head of consumer products, Dennis Hightower, was in a quandary. The global markets are a growth opportunity for Disney, and his job is to expand them. Read the article

called “Walt Disney’s Dennis Hightower: Weaving Together the European Operations” found here and answer the following questions for this module’s written assignment:
•Summarize the case study.
?What are the macro and micro issues?
?What is the primary problem?
•Create a force field analysis from the case.
?What are the driving forces (reasons) for change?
?What are the restraining forces (resistance) against change?
•What strategies should Disney use to weaken the restraining forces and make way for change? Make your recommendations and support your answers with details from the

case.