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Hard Rock Cafe

Watch the video about the ?Hard Rock Cafe: Structure your report around the answers to the following: 1. Concept: Which of the three strategies taken by multinationals to deal with culture (see slides on culture strategies) best fits with the Hard Rock Cafe approach? Provide a clear but concise definition of this strategy. 2. Explanation “ Application of example to concept. Use the material on culture provided in the course as well as on the your own research to help you formulate an answer to the following questions: How and why does the example of Hard Rock Cafe in Cape Town provide a good illustration of this strategy? 3. Implications: What are the implications of this approach for the management of the South African franchise? Consider a broad range of stakeholders (including employees) in your answer.

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