Hallmark events

Order Description
Topic:
Distinguish between a Mega-Event and a Hallmark Event, focusing on their defining characteristics and their role in encouraging tourism. Illustrate your essay through a detailed discussion of two case studies. This will require one case study each for both types of event.

Your case studies must each be substantially based on a journal article or book chapter of your choice (not an internet site or newspaper/magazine article).

ESSAY INSTRUCTIONS:

1. NO APPENDIX all relevant material must be incorporated into the main body of the essay.
2. Must use comprehensive Harvard in-text referencing.
3. ALL in text references should include page numbers (eg Wood, 2006: 54 – clearly showing that the information was sourced from that page). This applies to all references, not just quotes.
4. Do not reference internet sites, magazines or newspapers. There are no exceptions. They can be used as background research, but are not to be referenced.
5. Base your essay on academic sources, eg journal articles, books, chapters in books. Only reference these sources.
6. There is a maximum of five sources per essay. Choose wisely what is worth including. Remember, no internet references, magazines or newspapers.
7. Don’t give the URL, use the title, volume and issue no etc.. for online journals
8. Active, confident and precise use of language; mastery of style and tone; avoidance of use of business jargon