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group assignment: case study Virgin Australia Academic Essay

Order Description Virgin Australia: aim to reposition, chapter 17 in Alam Q.& Chowdhurry, M. (2016), Global Repositioning: Sustainability and Value Co-Creation, TILDE University Press(1st edition). Task: based on Virgin case, write a business plan to the Company Board of Directors. Virgin Australia, an Australian-based airline is expanding its services in the Asia-Pacific region and positioning itself as an Asia-centric airline. What should be the feature of Virgin Australias regional expansion strategy to protect its LCC market leadership. By referring IB theories and the comtemporary internationalization challenges, your groups Business Plan should encompass the following structure: 1.intro 2.market analysis 3.analysis of compentecies 4.development of best-suited mode of entry with academic arguments to support your proposal 5.evaluation of some operation 6.conclusionIt is a group assignment; I just do part of it. I do number 4 which is Development of best-suited mode of entry with academic arguments to support your proposal. I give you all other information above so you can know the content but you only write number 4 the Development of best-suited mode of entry. The requirement for this part is a. Assess the effectiveness of your companys mode of entry b. Evaluate your firms FDI strategy with company business model and competencies Note for students: Use Dunnings OLI eclectic paradigm and Internationalization process models & strategies to assess the viability of FDI modeThe Virgin case have been attack in additional file, I also attack my lecture note for the mode of entry part so you can keep what you write in line with the lecture, also I attack the IBIS World just in case you need reference.

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