Global Wine War

PREPARE A MEMO NO LONGER THAN FOUR PAGES, DOUBLE SPACED, TO THE OWNER OF A MID-SIZE WELL REGARDED NAPA VALLEY (A PREMIER USA WINE REGION) PRODUCING WINES IN THE PREMIUM AND SUPER PREMIUM CATEGORIES OFFERING YOUR ADVICE ON HOW THEY SHOULD DEAL WITH FOREIGN COMPETITION IN THE FIGHT FOR U.S. MARKET SHARE.

What changes in the global industry structure and competitive dynamics led France and other traditional producers to lose market share to challengers from Australia, United States, and other new world countries in the late twentieth century?