GLOBAL BUSINESS

Competency 309.2.4: Cultural Sensitivity – The graduate demonstrates sensitivity to cultural differences that impact business practice in foreign markets.

Objective 309.2.4-05: Describe how specified multicultural issues may impact the marketing approach for given products in a given market.
Objective 309.2.4-06: Explain how cross-cultural communication issues affect marketing strategies.
Objective 309.2.4-07: Evaluate the impact of specified cross-cultural ethical differences on marketing strategies.

Introduction:

Businesses large and small now compete in a truly global economy. To be successful in another country it is essential to understand and appreciate the cultural differences that exist. Business practices and ideas that work well here in the United States may not necessarily be expected to do so in other cultural environments.

If you were considering an expansion of your current business into an Asian country, what cross cultural challenges might you encounter?

Task:

Write an essay (suggested length 3?5 pages) in which you do the following:
A. Discuss three major cross-cultural differences that would need to be taken into consideration if your company were to expand into this market based on your selected country.

B. Compare U.S. business practices to practices in your proposed country for each of the following:
1. Product
2. Price
3. Promotion
4. Place

Note: You are not required to create an actual full scale marketing plan, but each of the 4P?s of the marketing mix must be individually addressed.

C. Discuss two distinct ethical issues that you will need to understand and respect as your business expands into your selected country.

D. When you use sources, include all in-text citations and references in APA format.

Note: For definitions of terms commonly used in the rubric, see the attached Rubric Terms.

Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.

Global Business

Individual Essay
Question:Why do some countries attract more foreign investment than others? How might countries improve their chances of gaining inward investment?

1500 words

See the Extended Reading List for relevant references, and also consult the following:
Asiedu, E. (2002). On the determinants of foreign direct investment to developing countries: is Africa different?. World Development, 30(1): 107-119.

Dunning, J. H. (1992). The competitive advantage of countries and the activities of transnational corporations. Transnational Corporations, 1(1): 135-168.

Hill, C.W.L. (2013). International business: competing in the global marketplace. Ninth edition. New York: McGraw-Hill. Chapter 8.

Meyer, K. E., & Sinani, E. (2009). When and where does foreign direct investment generate positive spillovers? A meta-analysis. Journal of International Business Studies, 40(7): 1075-1094.

Pajunen, K. (2008). Institutions and inflows of foreign direct investment: A fuzzy-set analysis. Journal of International Business Studies, 39(4): 652-669.

You are reminded that the coursework should be your own work, and that material copied from textbooks, from the coursework of other students, from the lecture slides, or downloaded from the internet constitutes plagiarism unless proper acknowledgement is provided. All references should be provided in standard Harvard format.

Global Business

Individual Essay
Question:Why do some countries attract more foreign investment than others? How might countries improve their chances of gaining inward investment?

1500 words

See the Extended Reading List for relevant references, and also consult the following:
Asiedu, E. (2002). On the determinants of foreign direct investment to developing countries: is Africa different?. World Development, 30(1): 107-119.

Dunning, J. H. (1992). The competitive advantage of countries and the activities of transnational corporations. Transnational Corporations, 1(1): 135-168.

Hill, C.W.L. (2013). International business: competing in the global marketplace. Ninth edition. New York: McGraw-Hill. Chapter 8.

Meyer, K. E., & Sinani, E. (2009). When and where does foreign direct investment generate positive spillovers? A meta-analysis. Journal of International Business Studies, 40(7): 1075-1094.

Pajunen, K. (2008). Institutions and inflows of foreign direct investment: A fuzzy-set analysis. Journal of International Business Studies, 39(4): 652-669.

You are reminded that the coursework should be your own work, and that material copied from textbooks, from the coursework of other students, from the lecture slides, or downloaded from the internet constitutes plagiarism unless proper acknowledgement is provided. All references should be provided in standard Harvard format.