GEOX

Order Description
Case: Geox
Focus Questions:
1. What are the key types of innovation? What types of innovation did Geox create?
2. How do you describe Geox’s innovative strategy? What factors, other than product
innovation, does Geox own its competitive advantage to?
3. Did Geox enter an attractive industry? How did Geox’s innovative strategy help the
company achieve a competitive advantage in such an industry?
4. Are Geox’s competitive advantages sustainable in competition with other firms? What
suggestions do you have for Geox to ensure long-term success?
And Follow the format like the example I attached. And I have attached the case named GEOX

GEOX

Order Description
Case: Geox
Focus Questions:
1. What are the key types of innovation? What types of innovation did Geox create?
2. How do you describe Geox’s innovative strategy? What factors, other than product
innovation, does Geox own its competitive advantage to?
3. Did Geox enter an attractive industry? How did Geox’s innovative strategy help the
company achieve a competitive advantage in such an industry?
4. Are Geox’s competitive advantages sustainable in competition with other firms? What
suggestions do you have for Geox to ensure long-term success?
And Follow the format like the example I attached. And I have attached the case named GEOX