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Genre Analysis

Do a genre analysis on two examples as a sale pitches on presentation.
Outline:

1. Genre analysis of Nu Skin presentation as a sale pitch on context
(No audience, no purpose, no persona, context only)

A. What historical, cultural, social factors are influencing text?
B.In what discourse community is the text being written/shared?
C. Where, when and how was the text produced? What medium is the writer using? What limitations are on the writer?
D. Where and when is the text produced? What medium is the writer using? What limitations are on the writer?
E. What is author’s background, credentials, affiliations?
F. What research methodologies were used in the production of the text? What resources did the writer have available to him/her?

2.. Genre analysis of DSM presentation as a sale pitch on context
(No audience, no purpose, no persona, context only)
A. What historical, cultural, social factors are influencing text?
B.In what discourse community is the text being written/shared?
C. Where, when and how was the text produced? What medium is the writer using? What limitations are on the writer?
D. Where and when is the text produced? What medium is the writer using? What limitations are on the writer?
E. What is author’s background, credentials, affiliations?
F. What research methodologies were used in the production of the text? What resources did the writer have available to him/her?

3. Comparative analysis
– side by side comparative analysis between Nuskin and DSM

4. Cause and Effect analysis
—> why/what factors cause company use this genre in this way as a sale pitch?

!!!!please please focus on rhetorical choices/awareness! Please checked the attached handout, answering these question is really important to achieve rhetorical awareness.

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