Please follow the following instructions to compare and contrast Fly Dubai and Air Arabia as follows:

1- Select two UAE-based government or private companies. They should be comparable/competitive in providing services or producing commodities.(For this paper I chose to compare Fly Dubai and Air Arabia)

2- Each organization/company should be well-known and have many employees and consumers.
3- Examine each organization/company’s website and analyze its content highlighting its strength and weakness.
4- Your critical appraisal should focus on:
A- Media relations, particularly their presence and major activities on social media;
B- Consumer relations; and
C- Community relations.
5- Compare and contrast the two companies’ online Public Relations presence and activities, and state your opinion regarding their effectiveness.