•    You need to have headings/subheadings which should look like this…
o    Strengths
o    Weaknesses
o    Opportunities
o    Threats
o    Strategies
o    Room in the Marketplace

•    Do not be too cryptic
o    Too cryptic means “the economy” listed as an opportunity
o    You need to tell me what you actually mean and why it is an opportunity
•    Cases are due at the start of the class period
o    You must also submit your paper through turnitin.com and via email (prior to the start of class)
o    Your case will not be accepted if it is late
•    Late is after we have started our discussion
•    One minute late is still late
•    Cases must be typed and stapled in the upper left corner
•    Font – Times New Roman, 12 point
•    Single spaced
•    Normal margins (approximately one inch)
•    Pages must be numbered
•    You must have a running head which should include your name
•    Maximum length – four pages (more or less)
o    Be concise in your writing and edit
•    Check your grammar and spelling (don’t forget paragraph breaks)
•    Remember, if you plagiarize you will receive an automatic “F” for the class