For this assignment, you will delve deeper into the process of bringing a product or service to market based on your established idea. You will research the current marketplace to assemble a study that determines if your product or service is already in the market, if there is a market for your venture, and any other data that will help you to define the venture’s viability.

Create a PowerPoint presentation and a memo summary for your company’s upper management and marketing teams that includes the following:

• Introduction of the venture
• Background of the industry
• Estimated number of potential customers (must provide research based number)
• Economic Feasibility

**Start-up Costs

**Operating Expenses

**Total Income Estimate of 1^st Year

**Return on Investment

• Possible Alternatives
• Conclusion/Recommendations

This presentation and memo should be titled: Feasibility Study. Incorporate appropriate animations, transitions, and graphics as well as “speaker notes” for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists. The memo should be a summary format and be one full page in length.

Support your presentation with at least three (3) scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included. Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate.

Length: 10-15 slides (with a separate reference slide).

Notes Length: 100-150 words for each slide.