facilities and services from the different MICE marketgroups.
Your portfolio covers Learning outcomes 1-3, and is worth 60% of your overall module mark. It should be a maximum length of 3000 words.
In the guidance below, the information in each box is taken directly from the written instructions that you already have, which is then followed by more detailed explanation of what you need to do.
Assessment instructions:
Choose an appropriate MICE destination, and conduct an analysis of:
• The supply of MICE related facilities and services
• The demand for these facilities and services from the different MICE marketgroups.
Select three different MICE events held in the destination. The three events chosenmust be from at least two different MICE sectors.
• Provide a brief summary of each event
• Assess the contribution made by the destination and other suppliers to thesuccess of the events.
Choosing the destination