This part stands for 40% of the total mark. Addressing the seminar activities and the tutors’ feedback on the formative presentations, in this part, students explain how the business case works (business model), how the external business environment in the home market has been and is impacting the case business, and how the company has set its strategy entwined with this external business environment and the sector’s status. This part is NOT simply aimed to rework the group presentation, but reflecting the tutors’ feedback, group’s discourses and the students’ individual further research and studies, this part should be re-designed, re-structured and re-discussed. In other words, this part, although can be fed by the group presentations, it should bring in more data, evidence, discussion and analysis, on top of reflecting on the tutors’ feedback.