expert in Marketing

The deliverables as follow:

You need to read the Zyman (The End of Marketing As We Know It) chapters 1-9 (attached) and the Li and Bernoff (Groundswell) chapters 1-7 (attached) and do the following:
1. Write your comparison paper (7 pages single space). You do not need. You should provide a bit of a practitioner view of where marketing was in 1999 and where it is heading.
2. You need to consider in comparison 1- what it means for you and your business from a marketing point of view 2- Has marketing changed? Is it the same in a connected world as it was in 1999.
3. You need to use a comparison table which should include Topic / Ideas / Goals / Strategies / Tactics, etc (kindly see attachment)

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