1_ What are examples of brands and companies you like? why do you think you like them? what is a brand you dislike? why?
2_ Think about a recent time when you bought or tried to buy something but were treated poorly as a customer. what happened? what was the problem? If you ran the brand’s company, what would you do to ensure happier and more loyal customers?
3_ List three brands to which you’re loyal. list three things you tend to buy on sale. how are the product categories on these two lists different for you?
4_ Your next job is in the marketing branch for a major sports club. you have to think about how to segment both consumer fans and business fans. what variables are relevant? how do you test whether a particular variable is useful?