1) Yogurt company executive Gary Hirshberg states in the film, “The consumer does not feel very powerful, but it’s the exact opposite. When we run an item past the supermarket scanner, we’re voting for local or not, organic or not.” What does he mean by this statement? Do you agree or disagree with it? Why or why not?

Gary means by this statement that buyers purchasing habits interpreted reversely. Sadly, price-tag somewhat sensitive element to consumer decisions.

I disagree with this statement since the consumer has limited choices. In fact, natural products cost a lot more than what buyer could afford, however, affordable price means a toxic option.

2) Author Michael Pollan points out in the film that “to eat well in this country costs more than to eat badly. It will take more money and some people simply don’t have it. And that’s one of the reasons that we need changes at the policy level so that the carrots are a better deal than the chips.” If healthful, environmentally sustainable food were to cost less than other food, do you think people would eat more of it? Why do you think that?

3) Which do you think would be a more effective way to change people’s food choices: changing policy or informing the public about health benefits and environmental impacts? Why do you think so?

4) What are other things we can do—either individually or collectively—to encourage our families, our friends, or others around us to make changes in their lives toward food that is more healthful and environmentally sustainable?