article link: http://www.inc.com/justin-bariso/ubers-new-rebranding-reveals-everything-thats-wrong-with-uber.html

7 Signs You’re Not as Ethical as You Think | Inc.com (CLICK REPLY)
After reading this article, reflect on your own level of ethics. What can employers do to manage ethical behavior in the workplace? Should an accounting department be held to the same or different standard then other departments in a work organization?
You answers will be graded on a scale of 1-10 (one being little thought went into this and a 10 being that a lot of thought went into this). Be sure to give at least one example.

Ethics

1) Both Cortese’s chapter section and Savan’s editorial discuss the power of gender images in advertising.

Do you agree with the idea gender images are the heart of individual identity and that appealing to them is the most efficient way to reach the consumer? Defend your response.

2) Discuss the latest wave of ad campaigns that “empower women at men’s expense.” Are these ads any different than ads that seemingly objectify women or children? Defend your response.

Not required, but appreciated: provide a link to an ad you feel “empowers women at men’s expense.”

Ethics

1) Both Cortese’s chapter section and Savan’s editorial discuss the power of gender images in advertising.

Do you agree with the idea gender images are the heart of individual identity and that appealing to them is the most efficient way to reach the consumer? Defend your response.

2) Discuss the latest wave of ad campaigns that “empower women at men’s expense.” Are these ads any different than ads that seemingly objectify women or children? Defend your response.

Not required, but appreciated: provide a link to an ad you feel “empowers women at men’s expense.”