Specifically describe the brands in your awareness set, consideration (evoked) set, inert set, and inept set.
2. For each of the two product categories you selected, describe in what ways you think your sets will differ/be the same as other members of this class (i.e., compare/contrast).

3. Choose one of the product categories and one of the brands you listed above and describe how this information could be relevant to that company’s specific marketing activities for the brand (i.e., how could the information from part 1 and 2 be used by the marketer?

PRODUCT CATEGORIES:

AUTOMOBILES -BRAND: “LEXUS”

ENERGY DRINKS – BRAND “GATORADE”