Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.
Be sure to include the following in your report:

• Determine your price objective with your justification.
• Determine the demand of your service and how this influences your pricing
strategy.
• Estimate your cost elements and discuss how this will influence the price of
your service.
• Prepare a competitive price analysis.
• Select your pricing method and determine your final price along with your
justification.

The six steps are:
1. Selecting the Pricing Objective

These are: Survival, maximum current profit, maximum market share, maximum market skimming, and product-quality leadership.

2. Determining Demand

3. Estimating Costs

4. Analyzing Competitors’ Costs, Prices, and Offers

5. Selecting a Pricing Method

6. Selecting the Final Price

this is the ISBN to the textbook im using: 9780133856460