Essay plan

Develop an essay plan for a 1500 word essay (element 1.3).

• Marketing communications campaigns are more likely to be successful when emotional appeals are used. Discuss in relation to selected elements of the communications mix (e.g., advertising, sales promotion, mobile marketing) using examples to support your argument.

Your one-page plan should include a summary of your main argument and should also include five academic journal article references, properly listed in Harvard style. Include in your plan an introductory statement of 300 words which should include at least two in-text citations. Element 1.2 to be submitted in class, Tuesday 26 January 2016.

essay plan
Order Description
Assessment 2 – Essay Plan, 500 words, 10%.
This Essay Plan (Step 1 or Assessment 2) is based on the essay questions for Assessment 3 (Essay (Step 2)
see below). Please pick one question from the list below and provide the following information:
Structure to the Essay Plan:
INTRODUCTION
In the Introduction: in two to three sentences state what the argument of your essay is (no more than
three sentences). This will be closely linked to your chosen question, so look for the key terms in the
question.
BODY
In the body of your essay plan: Write three key points that you plan to base your argument(s) on. This is
where you draw on the key terms you identified in the introduction. Please write each point within no
more than two sentences. These sentences are called your topic sentences. *After each topic sentence,
provide two to three examples from what you have researched/plan to research to support your
argument. Within this section you can use quotes, paraphrased texts from your reading, statistics from
the Australian Bureau of Statistics as well as references to the media. Please ensure that you reference
all material.
For example:
Key point – topic sentence 1
Support of point: Quote from reference A + ABS information
Key point – topic sentence 2
Support of point: ideals from reference A+C, media reference A
Key point – topic sentence 3
Support of point: Quote from reference B, ideas from reference A
CONCLUSION
Provide your ideas of what the conclusion of your essay might be. You cannot write/finalise a Conclusion
until the body of your essay has been written, but you can give some indication – in two to three
sentences – of what you believe might be the concluding summary of your essay. This section must be
linked to both the key arguments/terms you identify in the Introduction and linked to the proposed Key
points/topic sentences in the Body.

2. Compare the representation of gender (femininity and masculinity) in two Disney Princess movies,
Sleeping Beauty (1959) and Maleficent (2014). How would a sociologist explain the changes in gender
ideas and roles in these two films? You need to consult a least two sociological theories or theorists.
Dowd, JJ 2013, ‘Understanding social mobility through the movies’, in JA Sutherland & K Feltey (eds),
Cinematic sociology: social life in film, 2nd edn, SAGE, Thousand Oaks, CA, pp. 36­46.
England, D, Descartes, L & Collier­Meek, M 2011, ‘Gender role portrayal and the Disney princesses’, Sex Roles, Roles, vol. 64, no. 7, pp. 555­67.
Eschholz, S, Bufkin, J & Long, J 2002, ‘Symbolic reality bites: women and racial/ethnic minorities in
modern film’, Sociological Spectrum, vol. 22, no. 3, pp. 299­334.
Henslin, J, Possamai, A & Possamai­Inesedy, A 2014, Sociology: a down­to­earth approach, 2nd
adaptation edn, Pearson Education, Frenchs Forest, NSW