Literature Review (3000 words): Product Placement

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Literature Review (3000 words): Product Placement

‘I saw it in the Movies’…
Brand placement in movies, TV and radio programmes, novels and games has been an ever growing phenomena, but does it really ‘work’?

You are required to write a literature review which covers the key themes related to the practice of ‘product placement,’ covering issues related to the style, form and measurability of its impact (3000 words).