Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic management and business policy: Globalization, innovation, and sustainability (14th ed.). Upper Saddle River, NJ: Pearson.

•    APA Information
o    In-text and reference citations are required for all written responses.
o    Please include page number when you reference the information

Coursework Assignment
1.    Describe the four general forces in the societal environment.

Your response should be at least 75words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

2.    Define competitive intelligence.

Your response should be at least 75 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

3.    Define a value chain and the significance of the center of gravity. Please also provide an example of a value chain from your place of work or from a company that you have researched

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

4.    Distinguish between a fragmented and consolidated industry, and describe examples of each.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.