Argumentative Essay on Three Television Advertisements Advertisers craft commercials with an aim to capture the attention of their targeted consumers. They depict aspects of gender and distinguish between different races and social classes in their advertisements (Colombo, Cullen and Lisle 421). Portraying gender roles is one of the most effective ways for capturing consumers’ attention. Advertisers seek to either challenge or promote commonly held gender social constructs in their advertisements. In capturing the attention of the consumers, they also appeal to the racial and age differences among the general population through different strategies